Marketing

Definition

Marketing is the process where you promote or ‘sell’ something. There can be many methods used such as ads, posters, flyers, brochures, websites, videos, news articles, giveaway gifts, presentations, banners, t-shirts and more.

Robotics Application

chimera headWe are, in a way, selling both our team and the FIRST philosophy. When our team goes to competition, we want people to see us and know quickly who we are, distinct from other teams. We want to stand out and be easy to recognize and remember. Being easy to recognize is part of team branding which helps us with the judges, other teams and the audience. Branding can include t-shirt designs, logos, buttons, banners, flags, pit decorations, costume parts and more that all match our team’s theme.

We also work to promote our team and FIRST within our school, our sponsors and the public. This takes advertising. Advertising helps us to recruit new members and mentors. It helps us to get sponsors and donations to help with funding. It helps tell our school and the community about FIRST so more people are interested in robotics. Advertising can include making videos, writing news articles, making presentations with displays and posters, making speeches or showing the robot to people and more.

One thing you always need to keep in mind when doing marketing is copyright rules. Images and writing belong to the person or organization that made them. When you use someone else’s work you must either pay for it or have permission and always give credit where it belongs. Especially with the internet making it easy to ‘borrow’, it is important to be very careful. If you aren’t, that’s called plagiarism, and it is stealing.

Vocabulary

Definitions Vocabulary words Your answers Key
  1. Pictures and/or messages attached to a metal pin back that can be handed out at competitions or other events.
  2. Creating images that are used for logos, t-shirts, banners and more. May be done by hand or digitally on computers.
  3. The group you are trying to get your message to.
  4. Printed materials and small objects used to promote the organization with people, such as buttons, flyers, gifts (like candy, bead necklaces or water bottles), bookmarks, etc.
  5. Using various media, like online videos or news articles to tell about the team and its events in order to get others to know and possibly participate in the program.
  6. The words, actions, sounds and settings used in a video or animation. May also be used for public speaking or presentations (live).
  7. Image or text usually in a simple but distinctive form that is used to identify the organization. May be used on digital or printed materials, or on team shirts, etc.
  8. Images, colors and items used to build an easily recognizable team identity. This may include t-shirt designs, logos, buttons, mascots and more all using a similar theme.
  9. Creating articles or words used for advertising.
  10. Used in making videos or animations. It is a bit like a comic strip with each frame showing the scenes, in the order they would happen.
  11. A variety of techniques used to help present concepts in a visual manner – usually to clarify or quickly present spoken topics. May include pictures, graphs, posters, power points, demonstrations, object lessons, handouts, etc.
  12. Using someone elses pictures or words without permission and/or pretending it is your own work. This is basically stealing.
  13. The plan of actions your group will use to get their message out. May include advertising methods, promotional materials, etc.
  14. The legal right to use something exclusively. In other words it belongs to the organization and others cannot copy it.
  15. A live lecture and discussion which may include visual aids in order to provide information about your team, its goals, and possibly to ask for action on the part of listeners.
  1. Advertising
  2. Branding
  3. Buttons
  4. Copy writing
  5. Copyright
  6. Graphic design
  7. Logo
  8. Market
  9. Marketing strategy
  10. Plagiarism
  11. Presentation
  12. Promotional materials
  13. Script
  14. Storyboard
  15. Visual Aids

Activities

If you wish to experiment with marketing you can download these instruction sheets:

How to make a logo
How to make a button
How to make a storyboard (for animation or video)
How to make a sliding bracelet (we gave these out as gifts in 2010)

Also here is a link to a game about copyright rules:    Wallace and Gromit Sprocket Rocket game